E-Commerce SEO for 2020 – What You Need to Do

The e-commerce industry is booming in 2020 as people deal with social distancing and isolation during a pandemic. Even consumers who were uncomfortable with tech and online shopping have started to use this platform because of its convenience. Online business owners now need to polish their websites and upgrade their SEO to keep up with the competition. Here’s a look at how you can elevate your SEO game and take your e-commerce business to new heights:

Focus on User Experience

E-commerce websites users are active. They are searching for particular products, reading reviews, adding things to cart, looking at different product photographs, watching description videos, etc. It is your responsibility to make sure every activity is smooth and easy so users can go through the entire shopping experience without experiencing any issues. 

There are two ways to accomplish this; you can create a well-optimized website or conduct a thorough audit of your website to understand its current flaws. Once that is done, hire an expert to perform a technical SEO upgrade to improve the website’s overall performance.

Optimize for Mobile 

According to Oberlo, mobile e-commerce sales have reached 67.2% of total online sales in 2020 and it may reach 72.9% by 2021.

 

This statistic shows just how important it is to optimize your website for mobile use. Make sure the platform is built on a responsive framework, which can adjust to different screen sizes, devices, browsers, and operating systems effectively. You need to make sure the mobile shopping experience is smooth and just as consistent as desktop shopping.

Many businesses neglect their mobile e-commerce performance if they have a dedicated app and that is a big mistake. Most people will only download a fixed number of applications on their phones. They won’t download apps of every e-commerce store they visit so providing a consistent experience on mobile is essential. 

Add Informative Content 

There’s nothing more disheartening for the customer than a lack of product information. The product page should be well-designed and full of important information. Here’s a look at what you need to include:

• A detailed but straightforward text description of the product. 
• Mention of size, color, and dimension options. 
• Pictures of the product from different angles. 
• Pictures of the product used by a human.
• Product demo videos. 
• Reviews from past customers. 
• Spec sheets and technical details. 

If you provide all of this information on the product page, they don’t need to visit any other website to get more information. Some customers may look for reviews or videos on the product if needed, but most will be satisfied with the information mentioned above. Such a comprehensive page also allows you to add some SEO elements like keywords, page titles, keywords in images or videos, etc. 

Good Website Structure 

Your website should have a logical structure that is easy to navigate. That is especially crucial for enterprise-level platforms with thousands of products. The last thing you want is for the users to get lost or take too much time to find a product. Here are some features you should add:

• An optimized search engine with filters, options, and other features that make finding a product easy. 
• A clear structure with all page URLs fully readable. 
• Breadcrumb navigation that allows users to move between pages in the same branch easily. 
• Products ordered by priority or popularity. 
• Detailed website maps to help navigation. 

All of these features will improve the overall user experience and make your e-commerce platform more successful.

If you already have an e-commerce site, take time to conduct a thorough audit to understand its strengths and weaknesses so you can optimize it.